10 Best Email Marketing Software & Email Automation Tools of 2020

Marketing Automation Email Marketing CRM

ActiveCampaign Landing Page
1

ActiveCampaign

Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.
Pricing:
- Official Pricing
ActiveCampaign is the only email marketing tool to offer a Customer Success Commitment, which outlines a set of standards around education, support and trust that you can expect from ActiveCampaign.

#Email Marketing #Email Marketing Platforms #Marketing Automation
MooSend Landing Page
2

MooSend

Moosend allows you to design and send your email marketing campaigns and track the results from an easy-to-use web interface as well as a direct SMTP server connection for your smtp client or web application.
Pricing:
- Official Pricing
On the downside, Moosend is fairly weak on reporting. In contrast to a tool like Hubspot, which I’ll elaborate on next, Moosend’s analytics are limited to basic email insights (like open rates and unsubscribes), whereas many of the tools in this guide focus more on showing email’s impact on sales and revenue.

#Email Marketing #Email Marketing Platforms #Newsletter Marketing 4 social mentions
HubSpot Landing Page
3

HubSpot

Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.
Pricing:
- Paid
- Official Pricing
Hubspot position themselves as an affordable option for small businesses by offering (very limited) free versions of their products – but don’t be fooled by the Hubspot gateway-drug. Their platform becomes exponentially expensive as your list or feature requirements grow.

#CRM #Small Business CRM #CRM Platforms 13 social mentions
Omnisend Landing Page
4

Omnisend

Omnisend - Marketing Automation for Ecommerce provides the omnichannel approach for sales-driven marketers that have outgrown the generic email marketing platforms.
Pricing:
- Freemium
- $16.0 / Monthly (Standard)
- Official Pricing
By focusing purely on eCommerce, Omnisend has built innovative email templates designed to reduce cart abandonment and drive repeat buyers. From ‘wheel of fortune’ offers to virtual scratch cards and birthday discounts, it’s evident that Omnisend’s built by a team intimately aware of what works in eCommerce.

#Email Marketing #Email Marketing Platforms #Email Automation 4 social mentions
Rejoiner Landing Page
5

Rejoiner

Email Marketing & Cart Abandonment For eCommerce
Pricing:
- Official Pricing
What I most like about Rejoiner is the shared accountability over results. Many brands spend large sums of money on email marketing software, only for the accountability of results to be on their internal team. With Rejoiner, this is flipped on its head, where the company providing the software shares the responsibility for driving incremental revenue.

#Email Marketing #Email Marketing Platforms #Newsletter Marketing
ConvertKit Landing Page
6

ConvertKit

Email marketing software for online creators. We help you earn a living online through an intuitive email marketing automation tool.
Pricing:
- Official Pricing
Their platform has no bells or whistles. It doesn’t even have email templates, as ConvertKit encourages its users to send plain-text emails to increase engagement. As most of its users are individuals trying to build a personal brand this makes sense, but it does make ConvertKit a poor-fit for other use cases.

#Email Marketing #Email Marketing Platforms #Newsletter Marketing 20 social mentions
Brevo Landing Page
7

Brevo

Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.
Pricing:
- Official Pricing
We use SendinBlue to send transactional emails for two of our ventures (Leadformly and Serene), as they’re one of the few email marketing providers with servers in the European Union (which helps with our GDPR compliance) and they have good deliverability rates (we’re currently at 98%).

#Email Marketing #Newsletter Marketing #Email Marketing Platforms 14 social mentions
Ortto Landing Page
8

Ortto

Journeys made simple. Your customer data, messaging and analytics working together.
Pricing:
- Freemium
- Free Trial
- $29.0 / Monthly (2,000 contacts, 8,000 email/month included.)
- Official Pricing
Starting at $49/month for 2,000 contacts, Autopilot is far from the cheapest option, particularly considering that Autopilot does not offer an in-built CRM. However, Autopilot is extremely intuitive and great for teams that need to collaborate on powerful email automation sequences. If we had to move from ActiveCampaign, this is likely where we’d go.

#Marketing Platform #Marketing Automation #Customer Data Platform 8 social mentions
MailerLite Landing Page
9

MailerLite

Affordable Email Marketing Software. Get all features (Segmentation, Automation, A/B testing) for up to 1,000 subscribers & send unlimited emails for free!
Pricing:
- Official Pricing
Unlike the other beginner email marketing tools out there, MailerLite is a universally good tool irrespective of industry. Whether you’re growing a small charity, a side-hustle, or are a freelancer starting out, MailerLite offers everything you need to send bulk email marketing campaigns.

#Email Marketing #Email Automation #Newsletter Marketing 2 social mentions
MoonMail Landing Page
10

MoonMail

MoonMail is the easiest email marketing platform. Create, design and analyze your Email Marketing campaigns in a minute.
Pricing:
- Official Pricing
The main downside of MoonMail is its simplicity. Good luck updating your CRM, running A/B tests, or triggering emails when someone visits your pricing page. While these things are technically possible, it’ll take 10X as long achieving them in MoonMail compared to doing the same thing in any of the tools above.

#Email Marketing #Email Marketing Platforms #Newsletter Marketing 1 social mentions