9 Best Moz Alternatives and Their Pros and Cons

1

Moz

The value of Moz depends on your specific SEO needs and budget. Moz offers robust SEO tools that many businesses find valuable for their SEO strategies, but the cost may be prohibitive for smaller companies or individuals. It’s recomended to take advantage of the free trial or the free limited version to determine if Moz fits your needs before committing to a subscription.

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2

SE Ranking

When comparing Moz with SE Ranking, users often mention the Keyword Research tool. Unlike Moz Pro, of which some users have criticized as being less useful for search terms with fewer searches, SE Ranking offers a more comprehensive keyword analysis tool. It includes keyword suggestions, search volume data using SE Ranking’s advanced algorithms, and a competitive difficulty score for each keyword.

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3

Raven Tools

Users have expressed concerns about Raven Tools’ complexity, stating that it can be overly intricate and time-consuming. Surprisingly, users have also mentioned its inability to provide some basic data, especially from Google Ads. If you prioritize a tool with a friendly interface, neither Moz nor Raven Tools may be the ideal choice.

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4

Mangools

Mangools offers three pricing tiers to cater to various user needs. The Basic plan is priced at $49 per month, the Premium plan at $69 per month, and the Agency plan at $129 per month. Additionally, Mangools provides a significant discount of 35% for users who make an annual purchase. This makes the lowest tier, the Basic plan, a highly affordable option at just $29. per month when billed annually.

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5

SEMRush

Semrush can be demanding on your budget. Its most affordable plan, Semrush Pro, starts at $129.95 per month. The higher-tier plans cost $249.95 (Semrush Guru) and $499.95 (Semrush Business) monthly. If you choose an annual payment, you will receive a discount of 17%, which is the smallest value among the tools discussed.

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6

SpyFu

SpyFu’s key features include keyword research, domain analysis, and competitive research. As a comprehensive SEO and PPC package, SpyFu strongly focuses on competitive analysis. The Ad History feature provides extensive data on competitors’ PPC ads, including ad text, landing pages, and estimated ad expenditure. Users find this feature valuable as it reveals the evolution of competitors’ ad texts over time, effectively transforming them into top advisors.

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7

Ahrefs

Ahrefs prides itself on having an immense database with over 12.8 billion keywords, 13.4 billion indexed pages for content research, and 212.3 million domains in the backlink index. Some users, however, have pointed out potential inaccuracies in estimates and some difficulty in comprehending the data. Similar to Moz Pro, Ahrefs does not include features specifically tailored for local SEO, so you would need a separate tool for that if you’re running a local business.

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8

SEO PowerSuite

Keep in mind that SEO PowerSuite is the only tool on this Moz alternatives list that isn’t cloud-based. It is one of the earliest pioneers in this industry and has always operated this way. Instead, you need to install four separate products by SEO PowerSuite on your computer.

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9

Seobility

Despite its relatively lower popularity and fewer ratings, Seobility has received positive reviews from users. It has an impressive average rating of 4.5 out of 5 stars from 165 reviews on G2 and an even higher rating of 4.7 out of 5 stars from 61 reviews on Capterra. One user describes it as the “Best Audit tool for startup and mid-level companies,” highlighting its value and efficacy within these business sectors.

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10

Ubersuggest

Neil Patel is upfront about Ubersuggest being a more affordable option compared to competitors like Moz Pro. You can save a ton with Ubersuggest’s one-time payment plan compared to Moz Pro’s monthly subscriptions. Ubersuggest’s monthly subscription options range from $12 to $40. The Individual plan, which is the cheapest offering, includes features like 150 daily reports, one project, and weekly site audits, among others.

#SEO #SEO Tools #Keyword Research 28 social mentions