10 Alternatives To Google And Facebook Ads

1

AdSense

Even more notable, in terms of incremental growth for your brand, The Bing Network audience includes 60 million desktop searchers not reached on Google according to comScore, cited by Microsoft. Microsoft Advertising typically has lower CPCs compared to Google Ads, but with that fact typically comes a lower volume of traffic compared to Google.

#Advertising #Ad Networks #Ad Servers

2

Facebook for Business

As you can see, there are many alternatives to Google Ads and Facebook Ads that diversify your marketing mix. By integrating more channels into to your daily advertising strategy, you will incorporate a larger audience, build a funnel, gain more sales over time, and have touch points across all network types on the web (search engines, app stores, marketplaces, display, social media, and more).

#Small Business #Business Network #Ad Networks

3

Quora

As stated by JD Prater, Ads Evangelist at Quora, “Quora is a unique, high-intent advertising platform, ideally suited to reach customers as they evaluate and research a product or service. People come to Quora to ask questions and to read and share insightful answers. This includes people looking for reliable information about your company, products, competitors, and industry. This provides advertisers the opportunity to influence people during the consideration phase of their purchase process.”

#Forums #Knowledge Sharing #Questions And Answers 76 social mentions

4

AdRoll

AdRoll also offers other products outside of just retargeting. These include prospecting (programmatic display), email retargeting, and AdRoll Video Ads. AdRoll Video Ads are now available for both retargeting and prospecting campaigns and can be served in-stream and out-stream.

#Ad Networks #Advertising #Small Business

5

Amazon

If you are an e-commerce merchant, you should be considering Amazon for your brand. That being said, according to an article from Forbes, Amazon is a gamble for small to medium-sized business, so make sure you’ve read up on the cons of this platform before committing. If you decide that Amazon is not currently a viable option for your brand, you should have a strategy for handling the effects of Amazon on your products. As the stats above suggest, Amazon is a disruption in the e-commerce space and cannot be ignored.

#eCommerce #eCommerce Platform #Online Shopping 2896 social mentions

6

Quantcast

Worth noting is that Quantcast also offers consent management platforms, called Quantcast Choice and Choice Premium. While this isn’t an advertising platform, it’s certainly a useful tool for every brand that needs to comply with GDPR.

#Business Intelligence #Ad Servers #Advertising

7

BuySellAds

BuySellAds is by far one of the largest networks you can use to effectively disseminate your banner ads around the web. According to the BuySellAds team, they have a huge client roster, with over 4,500 advertisers using their native, display, email, and sponsored content placements. It’s a convenient marketplace with transparent processes, which provides a good choice of high-quality sites, especially in internet and tech niches.

#Advertising #Ad Networks #Ad Servers

8

Infolinks

Infolinks is a marketplace that utilizes user intent and real-time engagement to distribute ads. Infolinks is the third largest publisher marketplace in the world and operates in 128 countries. Since its founding in 2007, Infolinks has advanced its product and ad units to focus on real-time engagement for relevant ads based on what and where the user is searching. There are now 6 types of ad units to choose from compared to their initial four.

#Advertising #Ad Networks #Marketing

9

Instagram Ads

In addition to these differences, Instagram’s ads are more focused on visual inspiration. As their site puts it, “Instagram ads appear in a bold, linear format at the center of visual inspiration.” Visual appeal is critical to advertising success on Instagram, so make sure to get buy-in from your brand’s creative team before launching an Instagram ad account.

#Social Media Marketing #Marketing Platform #Ad Networks 3 social mentions

10

Linkedin Display Ads

#Marketing #Ad Networks #Marketing Platform 3 social mentions

11

Pinterest Ads

#Marketing Platform #Ad Networks #Social Media Marketing

12

Microsoft Advertising

Microsoft Advertising, previously known as Bing Ads, includes the search inventory of two other memorable search engines: AOL and Yahoo. Though Yahoo, AOL, and Bing are used far less than their Google counterpart, they still have valuable users that can only be found on these engines and their syndicated search partners.

#Advertising #Ad Networks #Search Engine Marketing 5 social mentions