8 HubSpot Alternatives for Marketing Automation

1

HubSpot

In my opinion, Hubspot offers no unique services. Everything Hubspot offers is readily available in many other platforms. The only differentiator I see is their user interface and how these services connect inside one platform. The only innovative tool Hubspot did create is marketing grader, available for free. There are many other platforms not on this list that offer great alternatives to Hubspot.

#CRM #Small Business CRM #CRM Platforms 13 social mentions

2

ActiveCampaign

Ideal For: Small businesses and startups looking to start with marketing automation, but any business (medium and large enterprises) can use ActiveCampaign. It is packed with features, considering how affordable it is. SaaS businesses can leverage ActiveCampaign for user onboarding and customer success, while ecommerce businesses can personalize their email marketing based on purchasing behavior, order data, and recover abandoned shopping carts.

#Email Marketing #Email Marketing Platforms #Marketing Automation

3

SharpSpring

The basic plan starts at $450/mo, billed monthly. In addition to the monthly fee, SharpSpring does include a one-time onboarding fee of $1,800. So you're looking at $2,250 the first month. Since this is on a month-to-month basis, this makes SharpSpring more accessible than HubSpot. SharpSpring includes all features in all plans, while the pricing is based on how many contacts you have.

#Email Marketing #Marketing Automation #Email Marketing Platforms 1 social mentions

4

Brevo

If you have a web app that sends emails (invoices, order notifications, sign up emails, etc.), you can use SendinBlue to send these emails just like SendGrid, Mailgun, or Amazon SES. Keeping this inside SendinBlue gives you an added advantage of having this important data available in your contacts' records. So not only do you see marketing emails but sales and app usage emails as well.

#Email Marketing #Newsletter Marketing #Email Marketing Platforms 14 social mentions

5

GetResponse

Ideal For: GetResponse can be used by anyone looking to get started with marketing automation. However, I would recommend it to online businesses selling products and/or services. This also includes businesses that market and sell using webinars. The combination of autofunnels and webinar platform alone is worth the investment in GetResponse.

#Email Marketing #Newsletter Marketing #Email Marketing Platforms 1 social mentions

6

Wishpond

Hey Kevin, I know Wishpond is free now. It’ll end up in one of my other blog posts in the near future. Here’s one thing to keep in mind, it’s free because you have 200 lead/contacts limit. Frankly, they know you’ll hit that limit with one good campaign and will need to upgrade to get more. Keep in mind, leads are not paying customers. So you can be up to 200 contacts limit quickly and still have no paying customers. I’m not saying you shouldn’t checkout and use Wishpond, you should if price is a major barrier to you. But understand the limitations and how they will affect you.

#Landing Pages #Contests #Popups

7

EngageBay

Ideal For: With a robust free plan, EngageBay will be a good option for startups and small businesses looking to get started. Businesses with budgets can leverage EngageBay to unify their marketing, sales, and support departments to get a 360-degree view of their customers. If you need to offer support to customers, you can use help desk features to do so. IT businesses can benefit from EngageBay's all-in-one suite.

#Marketing Automation #Email Marketing #Landing Pages 17 user reviews

8

Ontraport

I've noticed that many online businesses (coaches, course creators, infopreneurs, etc.) use Ontraport, because it offers ecommerce functionality to sell digital products and even offer subscriptions. It offers everything from order forms, one-click upsells, subscriptions, coupons, lead management, and CRM to power your online business from a "sales" perspective. In addition, you can manage your own affiliate/partner program as well.

#Email Marketing #Marketing Automation #CRM 1 social mentions

9

Hatchbuck

Hatchbuck is great for small businesses. It's an affordable tool that's easy to use, has a small learning curve, and it has all necessary tools to automate your marketing and sales. You can start using Hatchbuck almost immediately after sign up. Once you tweak a few settings and integrate it with your website, you're ready to go. Hatchbuck is simple to use, but that's due to a limited set of features you would find in other platforms.

#CRM #Email Marketing #Marketing Automation