Software Alternatives & Reviews

Google Tag Manager VS Stape.io

Compare Google Tag Manager VS Stape.io and see what are their differences

Google Tag Manager

Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.

Stape.io

The easiest way to server-side tracking. Everything from server Google Tag Manager and Meta`s CAPIG hosting to custom solutions.
  • Google Tag Manager Landing page
    Landing page //
    2021-07-29
  • Stape.io Landing page
    Landing page //
    2023-10-31
  • Stape.io Dashboard | Stape
    Dashboard | Stape //
    2024-02-12
  • Stape.io Create container | Stape
    Create container | Stape //
    2024-02-12
  • Stape.io Create CAPIG | Stape
    Create CAPIG | Stape //
    2024-02-12

Embrace server-side tracking with Stape to better grasp user actions, trust your data, speed up your website, and boost your digital marketing.

Why choose server-side tracking with Stape?

  • Switch to first-party cookies to keep up with third-party cookie depreciation.
  • Get around ad blockers for reliable data.
  • Enhance ad attribution and data analysis through server-to-server integration.
  • Control the data shared with vendors for better security.
  • Move to tracking with first-party data in a world without cookies.
  • Get richer user data for more focused marketing.

What Stape offers:

  • Hosting for server-side Google Tag Manager, available worldwide and in the EU.
  • Hosting for Meta's Conversions API Gateway.
  • A variety of apps, plugins, templates, and extensions.

Benefits of Stape:

  • Cost-effective: starting at $20 for hosting. Logs are included.
  • User-friendly: easy setups and clear dashboards.
  • Enhanced tracking with powerful integrations and templates.
  • Helpful support and a community to assist with server-side tracking.
  • Compliant with security standards: ISO 27001, HIPAA, and GDPR.

Google Tag Manager

Categories
  • Analytics
  • Web Analytics
  • User Analytics
  • Mobile Analytics
Website marketingplatform.google.com  
Pricing URL-
Details $-
Platforms
-
Release Date-

Stape.io

Categories
  • Security & Privacy
  • Analytics
  • API
  • API Tools
  • Ads Performance
  • eCommerce
  • Affiliate Marketing
  • Conversion Optimization
  • Data Tracking
Website stape.io  
Pricing URL Official Stape.io Pricing  
Details $freemium $20.0 / Monthly (Up to 500,000 requests/month per container)
Platforms
Web Browser Windows Google Chrome Mac OSX Linux Safari Wordpress Shopify WooCommerce Facebook Slack BigCommerce Telegram TikTok Twitter Reddit Rakuten Mixpanel GA4 Attentive Hubspot Matomo Pinterest Brevo Microsoft Ads
Release Date2020-09-01

Google Tag Manager features and specs

No features have been listed yet.

Stape.io features and specs

  • Servers: Yes
  • Hosting: Yes
  • Alerts & Notifications: Yes
  • Free Trial: Yes
  • Cookie Keeper: Yes
  • Custom GTM and GA4 Loader: Yes
  • Multi Domains: Yes
  • Anonimyzer: Yes
  • Logs: Yes
  • GEO Headers: Yes
  • User Agent Info: Yes
  • File proxy: Yes
  • Global CDN: Yes
  • Autoscaling: Yes
  • Own CDN: Yes
  • GTM Standards: Yes
  • Monitoring: Yes

Google Tag Manager videos

What Is Google Tag Manager? Top 3 Reasons You Need It (Google Tag Manager Review)

More videos:

  • Review - Introduction To Google Tag Manager 2020 | Lesson 1 (GTM for Beginners)
  • Review - Why You Shouldn't Use Google Tag Manager: Google Tag Manager Introduction

Stape.io videos

Meta's Conversions API Gateway hosting by Stape

More videos:

  • Demo - Server Google Tag Manager hosting from Stape
  • Tutorial - How to Setup Facebook Conversion API

Category Popularity

0-100% (relative to Google Tag Manager and Stape.io)
Analytics
89 89%
11% 11
Web Analytics
100 100%
0% 0
Security & Privacy
0 0%
100% 100
Mobile Analytics
100 100%
0% 0

Questions and Answers

As answered by people managing Google Tag Manager and Stape.io.

What makes your product unique?

Stape.io's answer:

  • Custom Loader: enjoy enhanced tracking accuracy and better campaign attribution by extending cookie lifetimes and setting first-party cookies.
  • Global CDN: experience faster webpage loading times, improving both site performance and user satisfaction.
  • Anonymizer: safeguard user privacy and ensure GDPR compliance with data anonymization capabilities.
  • Cookie Keeper: maintain valuable tracking data with extended cookie lifespans, even under strict browser restrictions.
  • Multi-Domain Support: simplify your tracking across multiple sites or languages with easy subdomain mapping to one server container.
  • Autoscaling: ensure your site performs optimally at all times with resources that automatically scale to meet your needs without additional costs.
  • API Access: unlock custom integration possibilities, enhancing the utility and customization of your platform.
  • GEO Headers: enhance your event data with precise geographical information for more targeted marketing efforts.
  • User Agent Info Enhancement: receive detailed device and browser information for more nuanced user analysis.
  • Logs Access: gain valuable insights into your tracking setup for effective troubleshooting and optimization.

Why should a person choose your product over its competitors?

Stape.io's answer:

  • Cost-effective: starting at $20 for hosting. Logs are included.
  • User-friendly: easy setups and clear dashboards.
  • Enhanced tracking with powerful integrations and templates.
  • Helpful support and a community to assist with server-side tracking.
  • Compliant with security standards: ISO 27001, HIPAA, and GDPR.

How would you describe your primary audience?

Stape.io's answer:

Data-tracking experts, tech-savvy digital marketers, digital marketing agencies, and everyone who just started their server-side journey or is looking for a more efficient solution.

What's the story behind your product?

Stape.io's answer:

Stape started in 2020 as hosting for server-side tagging. We wanted to implement server-side tracking on our sites and our client’s sites and found no easy way to do that without clear documentation on how to set it up. We decided to build a tool that will simplify server-side tracking. Over time, Stape has evolved into a comprehensive infrastructure offering custom scripts, tags, plugins, tones of education materials, and a supportive community, all aimed at simplifying server-side tracking.

User comments

Share your experience with using Google Tag Manager and Stape.io. For example, how are they different and which one is better?
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Social recommendations and mentions

Based on our record, Stape.io should be more popular than Google Tag Manager. It has been mentiond 7 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Tag Manager mentions (3)

  • 5 WEBSITES TIPS TO SUPERCHARGE YOUR BUSINESS GROWTH- Creative Wave Tech
    Design a change global positioning framework, for example, Google Tag Manager and Google Analytics objectives and occasions, to log transformations and client ways (you can gain proficiency with about how to do that in our post, The Top 12 Website KPIs for Small Business). Source: about 2 years ago
  • 4 Reasons Why Data Engineers Hate Google Tag Manager
    For years, Google Tag Manager (GTM) has made it easy for marketers and analysts to install and manage third-party analytics and marketing tools on their websites and apps. It provides a centralized platform allowing non-technical team members to add, edit, and disable tags without having to touch the source code. This means they don't have to bug you to add new tags or edit existing ones in the event of an update. - Source: dev.to / over 2 years ago
  • Graph database question?
    For C360 implementations the there’s a tool called Segment (https://segment.com/) that unifies all the customer identities used across websites/phone apps. Within Segment there is a defined matching logic for identity resolution based on different keys used across apps such as User ID, email, phone number, address, social media account. The end result is each persona will have one Segment ID where all your traits... Source: almost 3 years ago

Stape.io mentions (7)

  • Comprehensive conversion tracking?
    Also... there's no way of me writing this without it appearing rude... I can see the data collection implemented on your site, but I'm in the UK and I haven't been asked to provide any consent for you to collect and use my data. This is something stape.io gets absolutely perfect. Source: 3 months ago
  • SST - Firefox enhanced tracking protection
    I recently installed server side tracking (through stape.io) for one of my e-com clients and we saw a rise in "unassigned traffic" in GA4. Source: 3 months ago
  • Multiple Domains On 1 Server Side Container
    If they cannot handle that, there are services like stape.io that make the process easier. Source: over 1 year ago
  • Facebook pixel help?
    I will use stape.io for server site tracking. Source: over 1 year ago
  • Is Google Analytics still useful when every Ad blocker blocks it?
    Btw, you can also set GA up with https://stape.io/ to bypass adblockers. Or your own setup. Source: over 1 year ago
View more

What are some alternatives?

When comparing Google Tag Manager and Stape.io, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Addingwell - Addingwell delivers fast and reliable fully-managed tagging servers for your Google Tag Manager server-side.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Taggrs.io - Hosting software for GTM Server Side Tracking Generate up to 30% more conversions and turnover with Server Side Taggingthe solution to the demise of third party cookies.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Hardal - Setting up your server-side measurement environment, server-side Google Tag Manager (sGTM) and Meta Conversion API (CAPI).